William McDonald Logo

My Role as a Production Designer

Worked with UX Designers, Brand teams, and Content Managers to execute designs.

    1. UX Designer utilizes the brand design system to create a desktop screen port prototype of website.
    2. Production Designers builds off of desktop design, creating assets for desktop, tablet and mobile.
    3. Production Designer exports out pixel perfect assets to send to Content Management team.
    4. Production Designer and UX Designer ensures design is as intended and follows web standards once built on live site by Content Managers.
    5. Production Designer provides assets to Content Managers for future site updates for marketing and patch notes to games.
    Madden 24
    Madden 24 Logo

    Production design

    As a Production Designer for the Madden 24 Website, I was responsible for creating and exporting web ready assets for all screen ports to ensure a scalable experience across all devices. 

    Madden 24
    Madden 24 Logo

    Production design

    As a Production Designer for the Madden 24 Website, I was responsible for creating and exporting web ready assets for all screen ports to ensure a scalable experience across all devices. 

    Madden 24 Logo

    Production design

    As a Production Designer for the Madden 24 Website, I was responsible for creating and exporting web ready assets for all screen ports to ensure a scalable experience across all devices. 

    UFC5 Image
    UFC5 logo

    Production design

    As a Production Designer for the UFC 5 website, I was responsible for creating and exporting web ready assets for all screen ports to ensure a scalable experience across all devices.

    UFC5 Image
    UFC5 logo

    Production design

    As a Production Designer for the UFC 5 website, I was responsible for creating and exporting web ready assets for all screen ports to ensure a scalable experience across all devices.

    UFC5 logo

    Production design

    As a Production Designer for the UFC 5 website, I was responsible for creating and exporting web ready assets for all screen ports to ensure a scalable experience across all devices.